Two Reasons Fractional Sales Leadership

Why fractional sales leadership?

There are two main reasons why fractional sales leadership is such a gift to emerging brands. Brands sometimes hire sales executives too soon that they can not afford to underperform. This dynamic isn’t good for the sales executive or the brand. It is one of the main reasons that great brands don’t survive.

The second reason fractional sales leadership is such a resource is that the other choice brands make is to hire someone with less experience (that is less expensive) and that lack of experience at retail is costly when a mediocre sales person is underperforming and missing opportunities at retail.

Fractional Sales Leadership bridges the gap offering executive level experience and wisdom at a fraction of the price.

As a fractional sales leader it is my job to share the Jedi wisdom of fractional sales leadership... but my favorite thing to do is work with a couple amazing brands rocking their sales strategy and amplifying sales.

• Digging deep into store data to create case studies.

• Support a launch into Target.

• Get deep in with Indies and NCG (cause so many brands miss this opportunity).

• Test in C stores.

• Explore alt channel and move to profitability.

• And all the pieces from onboarding distributors to managing broker strategy.

You know you are ready for a fractional sales leader when... you want VP Sales level strategy but you don't want that salary to hit your P&L. You are launching nationally and want strategic guidance. Your brand wants to grow their presence in the states.

I get to work with the most amazing disruptive brands.

Hit me up if you want to see if there is a fit between us.