Fractional Sales Leadership

Ideal for emerging brands in the natural products industry.

What is Fractional Sales Leadership?

From strategies to closing the sale…

Kate offers a unique and engaging leadership role for better for you brands. As a consultant, Kate’s outside perspective is vital to be able to see a broader picture of what is going on and how to effectively support your brand’s long term sales goals.

Initially Kate works with the leadership team to create strategies to increase sales with existing retailers or identify new partners for growth. Then she works with the targeted distribution method and retailers to increase connections. An analysis of your business is performed so that opportunities are not missed and success is amplified.

Applied Business Consulting utilizes anthropological methods to resolve business issues in every day life. Engaging a holistic viewpoint, looking at the entire business system as a whole, enables Kate to concretize best practices and positive outcomes. Kate is the best in the world at what she does. Reach out to book a call to explore if working together would be a fit.

Contracts available for a 1/2 year or full year.

KEY Partners AND DISTRIBUTORS

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Why fractional sales leadership?

There are two main reasons why fractional sales leadership is such a gift to emerging brands. Brands sometimes hire sales executives too soon that they can not afford to underperform. This dynamic isn’t good for the sales executive or the brand. It is one of the main reasons that great brands don’t survive.

The second reason fractional sales leadership is such a resource is that the other choice brands make is to hire someone with less experience (that is less expensive) and that lack of experience at retail is costly when a mediocre sales person is underperforming and missing opportunities at retail.

Fractional Sales Leadership bridges the gap offering executive level experience and wisdom at a fraction of the price.

Kate came on board in 2020 just in time to take point on a number of critical projects, not the least of which was establishing a bold sales and marketing effort in the midst of a Pandemic. She showed a high level of knowledge and skill that allowed her to take on many of the responsibilities for developing our marketing and sales plan for 2020 into 2021. She is enthusiastic and gets things done.
— Britt Eustis, Founder Britt's Fermented Foods